Toothpaste may be a paste or gel to be used with a toothbrush to maintain and improve oral health and aesthetics. Since their introduction several thousand years ago, toothpaste formulations have evolved considerably - from suspensions of crushed egg shells or ashes to complex formulations with often more than 20 ingredients. Among these are often compounds to combat dental caries, gum disease, malodor, calculus, erosion and dentin hypersensitivity. Furthermore, toothpastes contain abrasives to wash and whiten teeth, flavors for the aim of breathe freshening and dyes for better visual appeal. Effective toothpastes are those that are formulated for maximum bioavailability of their actives. This, however, are often challenging as compromises will have to be compelled to be made when several different actives are formulated in one phase.
Toothpaste development is by no means complete as many challenges and especially the poor oral substantively of most active ingredients are yet to overcome. The global toothpaste market is projected to grow at a CAGR of 6.1% during the forecast period. The toothpaste market was valued at USD 26.09 billion in 2018, and it is projected to reach USD 36.98 billion by 2024.
Increasing dental problems among children and adults, due to poor eating habits, and therefore the rise in popularity for herbal oral care products are the factors primarily driving the worldwide toothpaste market. Moreover, rising premiumization and consumers seeking more targeted solutions are accelerating the expansion of the market studied. The increase in consciousness of oral health has helped vendors introduce oral hygiene product categories, such as teeth-whitening products. One among the popular products used for teeth whitening is whitening toothpaste. Manufacturers offer toothpaste with teeth-whitening functionality that differs from ordinary toothpaste. To boost market position, manufacturers are constantly specializing in implementing innovative strategies and introducing a broad portfolio of products. Entrepreneurs who invest in this project will be successful.